Campaign Guide


Megaphone is here to help you win at work. People are winning campaigns in their workplaces everyday. Good campaigns can win real and meaningful improvements to people’s lives. They can address the power imbalance between working people and big business, and they can develop workplace and community leaders.


What a good campaign looks like

  1. Win real and meaningful improvements to people’s lives
  2. Address the power imbalance between working people and big business
  3. Develop workplace and community leaders

Here is a comprehensive guide on how to win your campaign.

Tell a story

An effective campaign tells a story, rather than having a complicated ask. Inspire people with a powerful story from a worker to win your campaign. You want to talk about experiences and emotions rather than facts and figures.

Power in numbers

It’s the nature of our workplaces that our boss has more power over us as working people: they can hire and fire, change rosters and make your working life a little tough. But there are more of us working people than bosses out there in the world. You win at work through collective action. Get as many of your workmates as possible to get involved in your campaign by signing the petition, holding meetings and taking action.

What you can do to promote and grow your campaign

Send an email

Sending out an email is a great way to rack up support, get more signatures on your petition, ask people to share your campaign on social media, or get your workmates on board. Megaphone has a function that allows you to email everyone who has already signed your petition.

Screenshot of where to send an email on Megaphone's website

Social media

Promote your petition on social media. It’s a great way to get more people to see your campaign and get on board with it. Megaphone also prompts people to share your petition on social media after they sign it. We can customise the Twitter share message for you in the backend of Megaphone, so email us at megaphone@vthc.org.au and we can do this for you.

Create and run an event

Once you’ve reached 100 signatures on your petition you can set up an event. You can host a strategy meeting with your workmates, hold a rally or a protest at a relevant location, deliver your petition to the decision maker, or anything else you can think of.

Screenshot of where to create an event on Megaphone's website

Deliver your petition

Create an event to deliver your petition, or set up a meeting with the target of your petition. Show them how much support you have and explain to them your demands. If you’re presenting the petition to your boss at work, take a few of your workmates along with you for support. You may need to negotiate but make sure all your workmates agree on the final decision.

Talk to local media

Get in touch with local media and let them know about the campaign you’re running. If you’re running an event invite them along and get some media coverage of your campaign and build your support.

Host a workplace or community meeting

Build support for your campaign by holding a workplace meeting and inviting all your affected workmates to come along. You might need to hold the meeting off site and after hours. Facebook or Whatsapp groups also offer a good place to meet and discuss your campaign.

Run a fundraiser

Megaphone can help you run a fundraiser for your campaign if you need. We’ve run many successful fundraisers before for injured workers, workers on strike and for workers who have been given unfair fines. Get in touch with us by emailing megaphone@vthc.org.au to chat more about how we can help you with a fundraiser.

Get support along the way

Get support from your union! Unions, made up of workers, in Australia have over 150 years experience fixing issues in their workplaces including:

  • Pay and conditions
  • Access to leave entitlements
  • Roster changes and other shift work issues
  • Sexism and racism
  • Bullying and harassment

It’s important that you (and your workmates) are a member of your union to access their support and advice services. We can help put you in touch with your union.