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To: Brendan Santamaria, Seafolly CEO

Seafolly must release its gender pay gap data!

Every year, Australian companies with more than 100 employees are legally required to publish their gender pay gap. But some don't bother complying with the law. This year, that's the case for Seafolly, who have gone quiet since their last report. 
 
And it's easy to see why. The last time Seafolly published their data, their gender pay gap sat at 56%, five times the industry average. Quite the irony for a brand built almost entirely around women. 
 
If Seafolly thinks staying quiet means we'll look away, they're wrong. Let's put them in the spotlight and show them we're not backing down. 
 
By signing our action, you add your voice to the pressure on Seafolly to release their data and show us their plan to close the gap. 

Why is this important?

Gaps like this are not about paying men and women differently for the same job. They're usually about who holds which roles: men concentrated in senior, higher paid positions, women in lower paid, customer facing ones. As a customer, you'd never see that. It's invisible unless the data is made public. 
 
That's exactly why WGEA reporting matters. WGEA is the government agency responsible for making every company's gender pay gap data public. When companies report, we can see where the gaps really are and what, if anything, they're doing to close them.
 
Take 2 minutes to send your email! It will go directly to Seafolly's CEO, Brendan Santamaria, the person with the final say to make it happen. 

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Updates

2026-08-17 11:10:03 +1000

1,000 signatures reached

2026-08-17 10:32:05 +1000

500 signatures reached

2026-08-17 09:55:11 +1000

100 signatures reached

2026-08-17 09:19:42 +1000

50 signatures reached

2026-08-17 08:55:41 +1000

25 signatures reached

2026-08-17 08:36:23 +1000

10 signatures reached